Marketing Services and Other Intangibles

Intangibility is experienced physically (you can't touch them) or mentally (impalpable -you can't picture it).  Also, there is little or no physical component to a service, so services are considered very intangible.  Furthermore, since services are intangible, there are benefits that come along: 

-peace of mind (massage)
-healthy feeling (gym membership/sports pass)
-laughter (movies or TV shows)
-being informed (news)

 -convenience (dog grooming, laundry)

-maintenance (auto repair)

An example of an intangible product would be Gene Juarez.  Every three months, my mother and I get facials and spas at Gene Juarez.  Facials and massages aren't physical products that we can touch; they are experienced.  However, they provide my mom and I with benefits like relaxation, peace of mind and a time to distress.