Innovative Products

Marketing is about providing benefits not products.  Marketers provide new innovative products to provide benefits for consumers.  This chapter reminded me of the semester long homework assignments my group and I have been completing.  My group and I thought of an innovative product targeted to college aged students and people who love the party and night life scene. 

Our product "The Happy Pill"  is considered to be an innovative product because there is nothing like it in the market.  The Happy Pill is a pill that makes people gain the effects of alcohol without having the disgusting tastes or horrible hangovers the morning after.  The Happy Pill comes in different doses, so consumers can choose what level of drunkenness they want to feel the effects of.