A mall intercept is a good example of market research. Mall intercepting is a technique where researchers talk to shoppers walking in the mall or in public areas and ask them to test a product, fill out a survey or take a test. A good example of a mall intercept would be the video posted below.
The video shows different approaches to quantitative research and mall intercepting is described.
http://www.youtube.com/watch?v=X8EWW56z5pQ
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